The Xcast: Amp Up Engagement
Welcome to The Xcast, where we dive into the future of audience engagement. You’ll hear from experts and Fortune 500 brand leaders in communications, strategy, creative, digital and events on what moves customers —and how brands can best position themselves for maximum audience engagement. To dive deeper into any of these topics, please reach out to info@iv.com
Episodes
24 episodes
Unlocking Potential: How Training and Mentorship Drive Professional Growth
In this episode of the Xcast, Ciara Nowak, the Training and Development Manager at InVision, takes us through the significance of employee growth via training and development. Ciara covers trending topics in the training space and shares best p...
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Season 3
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Episode 6
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22:18
Unleashing Creativity with AI: Experiential Marketing and Dreamforce 2024
In this episode of The Xcast, hosts Evan Strange and Michelle Bartosiewicz dive into the intersection of artificial intelligence (AI) and experiential marketing. Joined by special guest Katie Snider, VP Executive Creative Director at S...
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Season 3
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Episode 5
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37:29
Behind the Creative: Storyselling with Christy Stratton
Having an epic story to tell is one thing. Making others believe in it -- and pay for it -- is another. Christy Stratton, LA-based writer and producer, joins Doug and Val on another episode of their series: Behind the Creative. The...
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Season 3
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Episode 4
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30:43
How Events Accelerate the Sales Cycle
Join us for this episode of the Xcast to learn all about the new buzz term in using ABM within the world of events for pipeline generation – aka “account based experiences.” Events have long been a powerful tool for amplifying brand...
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Season 3
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Episode 3
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24:59
Behind the Creative: Storytelling with Jacoby Cochran
In this episode, Senior Creative Directors Val and Doug explore how to craft and tell a good story from master Chicago storyteller, Jacoby Cochran. They discuss:Engagement: How effective storytelling connect...
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Season 3
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Episode 2
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20:51
Behind the Creative: A Conversation with John Masse
What is creativity, where does it come from and how can I get some? This episode: "What do Sting, Stan Lee, Franco Dragone and Steve Wynn have in common?" They've all worked with John Masse. On this episode of the Xcast, Doug and Val have a spi...
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Season 3
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Episode 1
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18:32
Mentorship: A Career Game-Changer
What happens when you put two InVision employees from totally different generations, backgrounds and functions together in a mentorship program? Barriers fall, differences fuel refreshing insights, and the outcome creates a two-way street of ca...
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Season 2
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Episode 8
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14:25
Exploring the Path to Sustainable Events: Insights and Strategies
"Can events actually be sustainable?" Event professionals have pondered this question for years. While we've come a long way to reducing the environmental impact of events through various green practices, we're left to wonder if events can trul...
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Season 2
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Episode 7
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46:53
Navigating the Creative-Production Partnership: Insights from Industry Experts
Synergy between the creative minds that conceive groundbreaking ideas and the technical wizards that bring them to life is the driving force behind captivating brand experiences. Join us as we delve into the insightful conversation between indu...
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Season 2
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Episode 6
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19:52
Part 2: The Future of Marketing: Exploring the Power of Digital Communities
Over the past 18 months, marketers have rapidly transformed their channel mix to develop alternative ways of influencing their key audiences. These changes have been driven by the evolution of audience needs and expectations in changing times –...
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Season 2
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Episode 5
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18:00
Part 1: The Future of Marketing: Exploring the Power of Digital Communities
Over the past few years, we have witnessed a remarkable transformation in the way businesses connect, collaborate, and thrive. With the onset of the global pandemic, Digital Communities have emerged as essential platforms that have propelled B2...
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Season 2
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Episode 4
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28:49
What We Learned from Our First Pandemic: Event Experts and the Long Road Back
From Everything Everywhere to Something Nowhere All at Once.Three years ago, the world shut down. InVision's Doug Binder and Corey Burton are still trying to make sense of it all, especially when it comes to their passion for creating ev...
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Season 2
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Episode 3
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23:03
Speaking BETA
It is no understatement to say the pandemic has changed almost everything we know about conducting business. While this disruption has been difficult, there is a group of individuals carving out a unique space in the marketplace, that will incr...
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Season 2
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Episode 2
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18:39
A Strategic Lens on Sales Enablement
Getting Strategic with Sales EnablementHow to make enablement a critical part of your organization Research from sales professionals on driving productivity reveals that selling is harder now than before the pa...
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Season 2
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Episode 1
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20:52
Unraveling the Red Thread: How to design creative, impactful experiences
When we think about creative for the experiential and events industry, many might imagine the POW. The WOW. The flashing lights. The “ooohs” and the “ahhhs.” But what some might not know is that a lot of thought, research, strategy, brainstormi...
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Season 1
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Episode 10
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26:32
Reimagining Event Sponsorships with Event Marketing Partners EMP
Now that IRL experiences are back in full-swing, brands need to establish the “new normal” that treats sponsors as partners, and places the needs and behaviors of the evolved B2B buyer at the heart of sponsorship strategy. The result? Greater v...
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Season 1
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Episode 9
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21:03
Taking the Show on the Road with ServiceNow
A lot of companies in 2022 returned to in-person and hybrid programs. While many picked up where they left off before the pandemic—reconvening their user community in one location, albeit with smaller audiences—ServiceNow used the opportunity t...
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Season 1
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Episode 8
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18:29
The Return to Live Events with Amway North America
How have two years of primarily virtual programs permanently impacted the landscape for in-person events? Our very own Lynn Kafka from the Client Services team is joined by Dilayna Ventura, Head of Special Events and Recognition at ...
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Season 1
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Episode 7
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18:11
Incentives and Recognition for Employee Engagement
In the spring of 2020, unemployment hit an unthinkable 15%, the highest in 70 years (U.S. Bureau of Labor Statistics). L...
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Season 1
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Episode 6
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24:29
Activating B2B Influencers with Adobe’s Rani Mani
Influencer marketing is well established in the B2C space, yet how are brands leveraging influencers to best engage audiences in the B2B realm? Join Laliv Hadar, VP of Marketing at InVision, and Rani Mani, Digital Media Customer Com...
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Season 1
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Episode 5
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24:11
How Industrials Can Compete for Tech Talent
The competition for developers between industrial companies and tech brands has long favored tech giants such as Google, Facebook, and Microsoft. However, the tech worker is vital to the industrial sector as brands take on digital transformatio...
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Season 1
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Episode 4
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18:00
Amplify Communities Through Technology
In today’s climate when in-person gatherings are still in limbo, fostering a community and bridging connections between brands and audiences is still more important than ever. While experiential marketers are much more versed today in digital e...
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Season 1
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Episode 3
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18:24
State of the Audience Mindset
With 41.5% of American adults having symptoms of anxiety or depression (CDC), understanding the fragility of our attendees’ mental health is something event professionals need to consider as we build experiences in 2021 and beyond. In episode t...
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Season 1
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Episode 2
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29:26
Activating the Engagement OS
Over the past 18 months, marketers have rapidly transformed their channel mix to develop alternative ways of influencing their key audiences. These changes have been driven by the evolution of audience needs and expectations in changing times –...
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Season 1
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Episode 1
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10:31
