The Xcast: Amp Up Engagement
Welcome to The Xcast, where we dive into the future of audience engagement. You’ll hear from experts and Fortune 500 brand leaders in communications, strategy, creative, digital and events on what moves customers —and how brands can best position themselves for maximum audience engagement. To dive deeper into any of these topics, please reach out to info@iv.com
Podcasting since 2021 • 25 episodes
The Xcast: Amp Up Engagement
Latest Episodes
The Power of Brand Loyalty & Partnerships: Insights from Brand Experience Summit
In an era where customer expectations are higher than ever, building lasting connections goes beyond just selling a product or service. At the recent IMEX Brand Experience Summit in Las Vegas, InVision CEO Angie Smith sat down with industry lea...
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Season 3
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Episode 7
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27:05
Unlocking Potential: How Training and Mentorship Drive Professional Growth
In this episode of the Xcast, Ciara Nowak, the Training and Development Manager at InVision, takes us through the significance of employee growth via training and development. Ciara covers trending topics in the training space and shares best p...
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Season 3
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Episode 6
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22:18
Unleashing Creativity with AI: Experiential Marketing and Dreamforce 2024
In this episode of The Xcast, hosts Evan Strange and Michelle Bartosiewicz dive into the intersection of artificial intelligence (AI) and experiential marketing. Joined by special guest Katie Snider, VP Executive Creative Director at S...
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Season 3
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Episode 5
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37:29
Behind the Creative: Storyselling with Christy Stratton
Having an epic story to tell is one thing. Making others believe in it -- and pay for it -- is another. Christy Stratton, LA-based writer and producer, joins Doug and Val on another episode of their series: Behind the Creative. The...
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Season 3
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Episode 4
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30:43
How Events Accelerate the Sales Cycle
Join us for this episode of the Xcast to learn all about the new buzz term in using ABM within the world of events for pipeline generation – aka “account based experiences.” Events have long been a powerful tool for amplifying brand...
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Season 3
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Episode 3
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24:59